Ryanair has announced an “Approved OTA Aggregator” partnership with Atlas, a global travel tech company specialising in low-cost carriers’ (LCC) content distribution.
Atlas will now be authorised to offer Ryanair’s flights to their network of OTA partners, on the condition that they provide full price transparency of the carrier’s products. This deal will also ensure that customers who book Ryanair flights through Atlas’s OTA partners have access to their myRyanair account without needing to complete Ryanair’s customer verification and will receive essential flight updates directly.
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. Atlas is Ryanair’s third “Approved OTA aggregator” partner that will serve both European and Asian markets, and joins the airline’s growing list of “Approved OTA” partners, including Expedia, Etraveli, loveholidays, lastminute.com, Travelfusion, Paxport, Kiwi, TUI, On the Beach, eSky, El Corte Inglés, Omio, Trip.com and Braganza, as the airline continues to demonstrate how OTAs and OTA aggregators can work transparently with airlines without scamming or duping customers with hidden mark-ups.
Ryanair’s CMO, Dara Brady said: “We are delighted to announce our partnership with Atlas as an Approved OTA Aggregator. This exciting agreement authorises Atlas to distribute Ryanair’s low-fare flights through its network of OTA partners, provided they maintain full price transparency for consumers. This agreement also guarantees that customers who book a Ryanair flight through one of Atlas’s OTA partners will have access to their myRyanair account without needing to complete Ryanair’s customer verification and will receive all essential flight updates directly.
Clive Ashmore Butler, Chief Customer Officer at Atlas added: “For travel sellers connected to the Atlas platform, this partnership means fast, reliable access to Ryanair’s rich inventory, supported by Atlas’s modern technology and comprehensive suite of products and solutions. At the same time, travellers around the world will now have more options for booking Ryanair flights, using the travel platforms of their choice”.
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