Etihad Airways has modernised its digital platforms with new consumer-facing features. The improvements to etihad.com and the Etihad Airways mobile app introduce new market-specific payment options, expanded self-service capabilities, and enhanced loyalty programme features.
Guests can now pay using local payment methods across key markets including India and Europe, easily modify their bookings through the improved self-service options, and seamlessly redeem Etihad Guest miles for flights and upgrades. The platforms also offer a more intuitive booking process with features such as calendar-based fare searches and local language options, such as Hindi.
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The airline plans further enhancements, with upcoming improvements to the check-in process and more accurate travel updates.
Arik De, Chief Revenue and Commercial Officer at Etihad Airways, said: “The growth in our digital channels has been remarkable, with online direct sales increasing significantly across our key markets. The close collaboration between our Commercial and Digital Technology teams has enabled us to rapidly deliver solutions that our customers want. These enhancements are driving higher customer engagement and growing ancillary revenue through a more personalised booking experience.”
Behind these customer-facing improvements, the airline has also developed its digital infrastructure with enhanced tools and streamlined processes, enabling the airline to deploy approximately four releases per week, with 160 completed year to date across web and mobile channels. This technical capability allows Etihad to continuously introduce new features and quickly respond to customer feedback.
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