Design studio JPA Design have announced a ‘Gallery in the Skies’ for Cathay Pacific as part of a redesign of the airline’s Boeing 777-300ER fleet.
Customers entering the Business class cabin are greeted by a selection of artworks from artists with deep connections to Hong Kong. Each aircraft houses unique artwork and every piece offers a different perspective on nature.
READ: Cathay’s Aria Suite takes to the sky
JPA Design created elements including mounted frames for the artworks, featuring a shadow gap and illumination, creating the visually striking impression of the frames floating on the surface- akin to a real canvas in an art gallery.
Every artwork is paired with a placard that not only includes the standard details about the piece, but also a QR code. Accessible through on-board Wi-FI, this code enables passengers to delve deeper into the artist’s background and learn more about the artwork.
The post Cathay launches ‘Gallery in the Skies’ appeared first on Aviation Business News.