International tourism bounced back to 96% of pre-pandemic levels in the seven months through Jul-2024, driven by strong demand in Europe and the re-opening of markets in Asia and the Pacific, according to latest data from the United Nations.
According to the latest World Tourism Barometer by UN Tourism, around 790 million tourists travelled internationally in the first seven months of 2024, about 11% more than in 2023 and only 4% less than in 2019.