UN Tourism, in its World Tourism Barometer, reported that global international tourist arrivals reached 1.4 billion in 2024, just shy of a complete recovery at 99% of the pre-pandemic level.
International tourism growth is forecast to further stabilise in 2025, with the expectation of a 3% to 5% year-on-year increase, compared to the growth rates of 11% in 2024 and 33% in 2023.