Aviation technology giant Amadeus has identified personalised flying experiences as a trend to watch out for in 2025.
The leading European GDS and IT developer revealed six key travel trends for 2025 forecast with agency Globetrender and based on Amadeus’ proprietary and other leading industry data.
The Amadeus 2025 Travel Trends report was launched at an event in London last week highlighting the trends that will “reshape the travel landscape in the coming year”.
The report also pinpointed Asia as a region that is expected to see a significant bounce back as it continues to shake off the impact of the COVID pandemic.
Daniel Batchelor, vice president, global corporate marketing and communications at Amadeus, said:
“After a year where change has become the backdrop to daily life, travellers are seeking a deeper connection to people and places more than ever.
“We’ll see a blend of old favourites and new immersive experiences, with one-of-a-kind stays putting destinations on the map. Asia is set for a tourism revival, while we are also seeing a rise in spontaneous solo travel, as people seek more off-screen, authentic experiences.”
The Amadeus 2025 Travel Trends:
New Heydays: Change-weary travellers are longing for simpler, happier vacations driven by past experiences and a phenomenon known as “rosy retrospection.”
Personalised Flying: Advances in AI, 5G mobile connectivity, and VR will converge to create highly personalised, connected, and immersive experiences for air passengers.
Trailblazer Hotels: Hotels are increasingly becoming destinations in their own right, as travellers plan trips around iconic, “calling card” properties with unique identities.
Asia Uplift: Asia is gearing up for a travel renewal, aiming to reclaim its position as a key player in the global tourism industry.
Connections IRL: As digital dating burnout rises, travel will become a new avenue for real-world relationships, from holiday romances to lasting friendships.
Jenny Southan, founder and chief executive of Globetrender, said: “It is important to predict the changing ways people are exploring the world, and the forces of influence that are determining their decisions.
“Partnering with Amadeus in producing this 2025 Travel Trends report means that together we can help businesses successfully anticipate the needs and demands of tomorrow’s travellers.
“For consumers themselves, who are under pressure to keep finding joy in a volatile world, it is no surprise to see people looking to the ‘good old days’ when life was simpler, and turning to traditional means of making human connections, in spite of the ascent of artificial intelligence and other sci-fi technology.”
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