Former Travelport marketing chief Jennifer Catto has joined rival GDS Sabre to head up its marketing efforts globally.
Catto spent four years at Travelport, leading a radical rebranding of the technology specialist and GDS in that time.
She has been confirmed as Sabre’s executive vice president and chief marketing officer, having joined the company in January.
As a member of Sabre’s executive leadership team, Catto will shape the company’s global marketing strategy and brand, supporting growth, enhancing customer engagement, and positioning Sabre for future success, the firm said.
Prior to returning to the aviation and travel sector with Travelport, Catto led integrated marketing and growth strategies at Telaria, Travelocity, Condé Nast and SAY.
Sabre said throughout her career she has “championed data-driven insights, compelling storytelling and cross-functional collaboration to unlock new market opportunities and drive lasting brand relevance in dynamic industries”.
Catto said: “A brand is a promise you make to the market that the business must uphold. I’m thrilled to lead a strong brand for a company that has truly committed to innovation and product excellence – keeping customers at the centre of every solution it develops.
“Sabre has achieved what many only claim – modernising its foundations. It is now a unified, intelligent travel marketplace that prioritises performance over promises.
“I’m here to craft a brand that precisely reflects that transformation – instilling confidence in the market and strengthening Sabre’s presence across all channels and customer experiences.”
Catto has been nominated for a Cannes Lions Award, won the AdAge Brand Leader Award, and was named a GBTA WINiT Top 50 honouree.
Kurt Ekert, president and chief of Sabre, said: “Jennifer’s appointment demonstrates our commitment to bold, strategic leadership as we accelerate Sabre’s evolution into the premier technology platform for travel,” said
“She combines creativity, operational discipline, and deep expertise in digital transformation -an increasingly rare mix. With Jennifer at the helm of marketing, we will elevate Sabre’s brand, strengthen ties with customers and partners, and sharpen our competitive edge in the market.”
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