Malaysia Airlines and Google have renewed a partnership that began digitising the carrier’s marketing, distribution and customer experience with AI and data-driven technologies.
The flag carrier said the extended deal with the US tech giant builds on a successful collaboration in 2024 that saw it take a significant step forward in digital transformation.
The partners said they aim to strengthen their shared ambition to redefine travel through artificial intelligence, data-driven marketing, and innovative digital experiences.
They added the focus will “shift from consumer showcases to deeper integration of AI-powered marketing and end-to-end digital innovation across the airline’s ecosystem”.
Malaysia Airlines and Google recently unveiled an AI showcase at the recent MATTA Fair as part of the airline’s “Time For” campaign. It featured an on-ground pilot of Veo, Google’s image-to-video generation technology.
This interactive experience allowed visitors to bring their favourite travel memories to life using Google’s video generation tool by uploading a photo and watching it transform into a dynamic shareable video.
Dersenish Aresandiran, chief commercial officer of airlines at Malaysia Aviation Group (MAG), said:
“This is about transforming how we connect with our customers — from inspiration to booking, to every interaction across the journey.
“By leveraging Google’s advanced technology and global expertise, we’re unlocking new opportunities, enhancing the travel experience, and reinforcing Malaysia’s appeal as a world-class tourism destination.
“This partnership reinforces our commitment to supporting the goals of Visit Malaysia Year 2026 (VMY2026) by positioning Malaysia as the gateway to Asia and beyond.”
Farhan Qureshi, country director of Google Malaysia, added: “Our collaboration with Malaysia Airlines showcases how technology and creativity can converge to transform travel at scale. Together, we’re pushing boundaries to deliver more relevant, intuitive, and engaging experiences for travellers worldwide.”
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